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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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Behind Every Great Product

SVPG

Their code base had diverged and it was extremely slow and costly for Microsoft to be implementing Word separately for each platform: Windows, DOS and Mac. It also meant that there was great pressure to get the release out so they could start to gain the efficiencies of a single code base. In 1993, Word 6.0

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7 Common Mistakes Startups Make on Accelerator Program Applications

mashable.com

I’ve reviewed hundreds of startup pitches and I can tell you that everyone makes the same types of errors. Ignoring Your Faults You might have all sorts of shortcomings — it’s your first startup, you’re inexperienced, ignorant about how “sales&# works, you have buggy software, etc. It’s OK.

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Top 30 Startup Posts for July 2010

SoCal CTO

Some great content around the intersection of startups and being a Startup CTO in June this year. This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March The following are the top items based on social signals. Silly, right?