Channel Customer Development Early Stage PR 
Steve Blank
APRIL 20, 2021
Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product.
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. Do your customers really read TechCrunch? If not, do not launch there.
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Steve Blank
JULY 13, 2009
Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.
Steve Blank
JULY 16, 2009
Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. They think the games stink.” Order Here.
Up and Running
MAY 23, 2016
In the tactics section, list your sales channels and describe how you will be selling your products. Also, make a bullet list of the marketing activities that will drive customers to your door. You might also get immediate access to channels that might have otherwise taken years to break into. Do it yourself.
Steve Blank
MAY 22, 2009
Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. Reply steveblank , on May 22, 2009 at 2:39 pm Said: Morteza, The comments about “ignore this post&# were meant that if your sales channel is the web you rarely go to trade shows.
Steve Blank
AUGUST 27, 2009
Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. With the product working (sort of), the company goes into “big bang” spending mode.
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