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The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses

Steve Blank

This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Many of them had heard the phrase “product/market fit” before, but now they were living it. talk to more customers? outside of Stanford.

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The LeanLaunch Pad at Stanford – Class 2: Business Model Hypotheses

Steve Blank

what distribution channel? Give us an estimate of market size). Customer Segment : Owners/administrators of large green spaces (golf courses, universities, etc.) Channel : Mowing and agricultural equipment dealers. The market is large enough for a scalable business. what’s the product? in Control Systems.

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The National Science Foundation Innovation Corps – What America Does Best

Steve Blank

I explained that the goal of the Innovation Corps was to bridge what the NSF calls the “ditch of death” – the gap between when NSF research funding runs out and when a team is credible enough (with enough customer and market knowledge) to raise private capital or license/partner with existing companies.

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