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15 Easy Tips to Help Small Businesses Build Strong Media Relationships

Up and Running

Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Every small business should have what’s called an elevator pitch ready to go. It is called an elevator pitch because it is short enough to tell someone about your business in an elevator.

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Have the Best Opening Day Ever: A Bplans Checklist

Up and Running

Write up a brief statement, similar to an “elevator pitch”. check out our article on doing your own PR without hiring an agency for more detail on how to accomplish this. Set up the necessary social media channels (if you haven’t already). Share photos from your event on all your social media channels.

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 85
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Grow Your Business Faster Through Experimentation

Duct Tape Marketing

John Jantsch (05:07): I mean, you use that like as your core channel. We think that Bec, which is a new channel, right? Because the moment that you rest on the laurels of the channel that's working so well for you is the moment it stops doing that. Take The Marketing Assessment: Take the Assessment. Like this show?

SEO 87
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How to Create Marketing Hype For Your New Launch

Brandanew

g) You’re focussing on a single channel for marketing (e.g. You will really value the fact that you don’t have to start with an email list of zero on launch day. It’s your 30 second elevator pitch. Never underestimate the power of what email marketing can bring you. not ready for launch).

Marketing 100
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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

Elevator pitches and pitch decks. In this case, it’s the pitch feature that allows you to get all of your most important points down in one place, either as a one-page format or as a pitch deck that you can export to Powerpoint if you need a slide deck for a presentation. Launching and PR. Analytics tools.

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From Nothing To Something. How To Get There.

techcrunch.com

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.