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15 Easy Tips to Help Small Businesses Build Strong Media Relationships

Up and Running

Strong media relationships matter in business. Small businesses don’t always have a dedicated PR department, or even a dedicated person to handle media relations and press. Therefore, it is not always as easy for small businesses to build media relationships because a small business owner must wear so many different hats.

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Have the Best Opening Day Ever: A Bplans Checklist

Up and Running

Write up a brief statement, similar to an “elevator pitch”. Craft a statement and press release that can be shared with reporters and on your social media sites. check out our article on doing your own PR without hiring an agency for more detail on how to accomplish this. Build your social media presence.

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How to Have the Best Opening Day Ever

Up and Running

Think of your story as though it’s an elevator pitch; it has to be succinct, memorable, and deliverable in a few sentences or a short conversation. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Start building your social media campaign in advance.

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Speed Up Your Business Growth Through Experimentation

Duct Tape Marketing

Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. So I'm waiting to see, I have no idea, but this is what I, you know, you ask about experimentation and you always have to make sure that you're carving out, you know, 10, 10, 15% of your budget of your spend to try new channels.

SEO 85
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Business Startup Tools: A Curated List of Our Favorite Tools and Resources to Build Your Company

Up and Running

NameCheckr : What’s great about NameCheckr is that in addition to automatically looking up available domain names associated with your chosen business name, it checks a ton of relevant social platforms, from Facebook to Youtube to see if the name is available there. That way you can get right on to your social media strategy!

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How to Create Marketing Hype For Your New Launch

Brandanew

g) You’re focussing on a single channel for marketing (e.g. Create a video and sneak peaks for your social media community. It’s your 30 second elevator pitch. Use a landing page to convert users to at least give you their contact details for your sales channel to get activated. Work on it.

Marketing 100
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From Nothing To Something. How To Get There.

techcrunch.com

Tech Gadgets Mobile Enterprise GreenTech CrunchBase TechCrunch TV Disrupt SF More TechCrunch TV Beta Invites Crunchies Elevator Pitches Gillmor Gang Podcasts TechCrunch Europe TechCrunch Trends TechCrunch France TechCrunch Japan Whats Hot: Android Apple Facebook Google Microsoft Twitter Yahoo Zynga Subscribe: From Nothing To Something.