Why Content Personalization Is Not Web Personalization (and What to Do About It)
ConversionXL
FEBRUARY 25, 2016
For example, you could be dealing with different channels (“on-site”, “in-app”, “mobile web”, etc.). For instance, my IP address would show that I’m from a high-tech company in Boston, so they could offer me relevant case studies from other respected high-tech firms in Boston.
48 
Let's personalize your content