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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. The book is available on Amazon, Barnes and Noble and all of your regular channels. And it was great until 2009 came along. (18:57):

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Transcript of How to Get the World Talking About Your Brand

Duct Tape Marketing

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. They were just named the 29th Best Hamburger Restaurant in the U.S.

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