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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Maybe that would make sense as a marketing channel. Hey, radio. What are you working on now? What have you seen elsewhere that works?

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10 Essential PR Tips for Startups

mashable.com

Not to mention, early-stage startups usually only employ a few people focused on product and development. Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Treat these 10 tips as an appetizer for all there is to know about public relations for startups. Public Relations.

PR 103
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What The Rails Security Issue Means For Your Startup

www.kalzumeus.com

An attacker was able to create a malicious gem, cause the Rubygems web application to evaluate the metadata contained in it, and thereby compromise the Rubygems server infrastructure. You now have a public relations nightmare on your hand. Anyone that downplays security is simply a bad developer for real projects.

Security 101
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What Google's Penguin Algorithm Means for Your Business

mashable.com

Penguin : Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning. Google just wants to make the web a better place, and it does that by rewarding people who do things right.

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Essential Startup Funding Tips from 8 Seasoned Investors

mashable.com

The Small Business Tips Series is supported by Bantam Live , a web-based collaboration workspace with “Social CRM&# for small business teams. The web and technology bubble has a lot in common with the rest of the business world in that there are essentially two disparate groups — the haves and the have nots. .

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43 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Many franchise systems who receive support from our sister company, iFranchise Group — a premiere franchise consulting group — would ask where could they find services in PR, SEO, and website development. That digital channels like search and social need not be looked at one at a time. 38) Always wanted to do it.