Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. April 23, 2010 in San Francisco.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

MARCH 13, 2009

Again, its critical to focus your marketing launch on those publications, venues, and channels that your potential partners are paying attention to. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Start with a five-dollar-a-day SEM campaign. April 23, 2010 in San Francisco.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

There are other models, in other distribution channels. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. This can even vary by category, as people apply different criteria to games vs. utilities vs. social networking apps. April 23, 2010 in San Francisco.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74