The Lindy Effect on startup potential
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 29, 2014
You might have scratched and clawed inside your social network to get the first 10, but that doesn’t scale to 100 (though it might scale to another 10), and just because you were successful convincing customers one at a time to convert through hour-long Skype calls doesn’t mean you can convert 100 customers self-serve via Facebook ads.
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