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It is easy to feel that your small business’ website will be swallowed up and forgotten, which is why search engine optimization, or SEO, is crucial to boost your online visibility. What exactly is search engine optimization? Suppose you own a small HVAC business in Charlotte, North Carolina.

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43 Entrepreneurs Explain Why They Started Their Businesses

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Many franchise systems who receive support from our sister company, iFranchise Group — a premiere franchise consulting group — would ask where could they find services in PR, SEO, and website development. That digital channels like search and social need not be looked at one at a time. I believed there was a better way.

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