Remove China Remove Customer Development Remove IRR Remove Marketing
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Intel Disrupted: Why large companies find it difficult to innovate, and what they can do about it

Steve Blank

As a consequence, corporations used metrics like return on net assets (RONA), return on capital deployed, and internal rate of return (IRR) to measure efficiency. They’re better than large companies at identifying customer needs/problems and finding product/market fit by pivoting rapidly.

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Why Companies are Not Startups

Steve Blank

Facing continuous disruption from globalization, China, the Internet, the diminished power of brands, changing workforce, etc., For example, the Boston Consulting Group 2 x 2 growth-share matrix was an easy to understand strategy tool – a market selection matrix for companies looking for growth opportunities. Strategy Maps.

IRR 335