Churn Rate Cost Pre-Money Valuation Product 
Both Sides of the Table
FEBRUARY 15, 2016
In other words, raising $2 million at a $6 million pre-money valuation has always been easier & quicker than raising $20 million at any valuation. Cut burn enough that you can eventually “grow into” your valuation; or. They may push you to cut costs.
Lightspeed Venture Partners
NOVEMBER 19, 2012
They believed that they could get customer acquisition costs to the $10-12 range, but as Cuban points out, that was just hope, they had no evidence to back this up. All e-commerce businesses should be examined through the lens of customer acquisition cost and lifetime value. The cost of shipping and handling is at least 4 x $2= $8/mth.
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