How to Create a Marketing Funnel by Responding to Customer Behavior
ConversionXL
OCTOBER 30, 2021
At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. This involves harnessing the power of word-of-mouth.
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