Churn Rate Demand Dilution Distribution 
Lightspeed Venture Partners
NOVEMBER 19, 2012
With a 15% churn rate, that suggests about $7 in lifetime value. The first 15,000 units sold out in six weeks in specialty retailers that distributed it in the Quantico area, and another 80,000 are being made now. But given that the development has been done, the growth of the company comes down to distribution and marketing.
maplebutter.com
JANUARY 8, 2013
2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early. Then decide if you can build more value on either end of that process to demand a higher premium. What is the success rate for first time entrepreneurs?
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