Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
Andrew Chen explained this as the Law of Shitty Clickthroughs. The MQL (Marketing Qualified Lead) is a prospect that somehow expressed interest in your company/product and it’s ready to interact with a human, often Sales Development Reps. There is no exception for marketing. This happens in advertising all the time. Image Source.
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