10 ways you’ll probably f**k up your startup — Spook Studio — Medium
JANUARY 9, 2014
No clear vision or purpose This should be the starting point for any startup founder, but it’s often overlooked. Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how.
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