Cliff Notes S-1: Kayak ? AGILEVC
Agile VC
APRIL 17, 2011
Distribution revenue is CPC and CPA. . At the end of the day Kayak’s playing a key role in the online travel process, but it appears more of the revenue comes from filling top of the conversion funnel rather than the middle or bottom of it. Ad revenue is still mostly performance based CPC, though some sold on CPM basis.
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