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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Communities : Formed around “passion points”, communities can exist independently or be created by the organization.

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

I feel like the bar has been raised so much in the last five years in the start up community and I’ve been busy working for a distinctly non-start up company. Is that true or is there some engine there I’m not familiar with? So if I were you I would say, ‘That is not a viable engine.’

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