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A Smart Bear: Startups and Marketing for Geeks
JANUARY 24, 2011
Of course this is Survivor Bias at it’s finest; these examples don’t prove this is a great strategy , they just illustrate that it can work: Zappos decided to sell shoes over the Internet, even though it meant eating shipping costs as customers tried shoe after shoe, constantly returning merchandise on the basis of fit or look.
news.ycombinator.com
SEPTEMBER 16, 2011
The larger point here is that in starting a startup, youre not really working on an idea so much youre working on assembling a team of people to implement the idea, learning how to build a business, how to manage customers, marketing and sales, technical support - all that stuff. Very good points all around.
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