Pricing experiments you might not know, but can learn from
conversionxl.com
OCTOBER 31, 2011
Extra Lucrative Conversion Advice. Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. Use web design or packaging that says “expensive” . Oct 31, 2011.
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