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6 ways startups can improve sales lead generation (without selling their soul)

The Next Web

Gregg Schwartz is the Vice President of Sales and Marketing at Strategic Sales & Marketing , an industry-founding lead generation firm based in Connecticut. Here are some tips to help startup entrepreneurs get better lead generation and sales results. Sell to the right companies. Do your research.

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Strategy Roundtable: How To Use Twitter For Lead Generation

ReadWriteStart

Also at today's roundtable, Sharon Wood from Ridgefield, Connecticut, presented Stone Creek Entertainment's Karizmac games , a casual gaming company for the female demographic. Most important, Sharon has created a good business model for attracting sponsors who help fund the development and marketing of games on a revenue-sharing basis.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Lead Generation. Digital audience developers and executives discuss their favorites. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. . Circulation/Audience Development.