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Strategy Roundtable: How To Use Twitter For Lead Generation

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Also at today's roundtable, Sharon Wood from Ridgefield, Connecticut, presented Stone Creek Entertainment's Karizmac games , a casual gaming company for the female demographic. Most important, Sharon has created a good business model for attracting sponsors who help fund the development and marketing of games on a revenue-sharing basis.

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Top Social Media Measurement and Tracking Tools

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Lead Generation. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Reader Service and Lead Generation. Connecticut. Connecticut. Audience Development.