Continuous Deployment Cost Hiring Viral 
Startup Lessons Learned
NOVEMBER 7, 2008
We had endless arguments internally about what features it should include, how the avatars should look, and how much it should cost. Just load them all in and choose a low cost-per-click. Seems like a fairly low-cost method of gauging customer interest for a would-be product. Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
APRIL 14, 2009
They know how much it costs to bring in a customer and they know how much money they can expect to make on each one. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Case Study: Continuous deployment makes releases n.
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Startup Lessons Learned
JANUARY 27, 2009
Here the key is for your free customers to get value from the site that is greater than the costs they perceive by the fact that youre selling access to them. At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up?
Startup Lessons Learned
JANUARY 11, 2009
Those apps are generating even more page views, making it quite affordable to buy application installs (which is a cost-per-action ad that requires the user to install the app before the action is considered complete). These cost-per-install ads are a reasonable way to jumpstart traffic to a new app, which is what theyve been used for so far.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Startup Lessons Learned
DECEMBER 7, 2008
And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Hire a CTO or VP Engineering. Worst of all, your teammates are constantly wanting to have meetings. Just change it.
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