Continuous Deployment Customer Development Naming Stealth 
Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
Startup Lessons Learned
JULY 2, 2009
Pay attention to whether people are comfortable “naming names&# in the meeting. I suppose we could ask "why does our relationship with this vendor allow these problems to continually arise?" I feel like I would have to introduce this by stealth. Case Study: Continuous deployment makes releases n.
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