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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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The Steve Jobs method

Startup Lessons Learned

Having so few products means Apple can dedicate enormous resources to each project once it gets the green light. My guess is they have lots of people constantly working on interesting new tools for their designers to play with. Discover whats in customers heads, and tackle problems where design is a differentiator.

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The new startup arms race (for Huffington Post)

Startup Lessons Learned

Luckily for the rest of us, he was able to find his path to a green card, and now employs 24 Americans in West Lafayette, Indiana. The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. He started Passageways Inc.