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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. The designers might be telling you that the new design looks much better than the old one, and thats probably true.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Insist on high levels of usability, UI design, and polish. Without conscious process design, product development teams turn lines of code written into momentum in a certain direction. Case Study: Continuous deployment makes releases n. Build a truly mainstream product. Focus on quality.