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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Only much later did I realize that this was an application of customer development to online marketing.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

After all, the worst kind of waste in software development is code to support a use case that never materializes. You can also download our presentation, " Just-In-Time Scalability: Agile Methods to Support Massive Growth." Labels: agile , continuous deployment 1 comments: timothyfitz said.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

This builds on a lot of great thinking that has come before, like the agile movements insistence that only the creation of working code counts as progress for a software development team. Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Pretty soon we ran out of friends.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

Even with only a few months of development, third parties have crammed every single category in the store full of apps. All I see is a name, an icon, a price, the developers name, and a review star-rating. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. I cant really tell.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

The goal is to have split-testing be a continuous part of our development process, so much so that it is considered a completely routine part of developing a new feature. I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process.

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

For example, we used to be baffled at IMVU by the significant minority of people who would download the software but never chat with anyone. I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.).

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

I tried your compiler and it generted the XPI file but when I link to it and click the link it actually downloads the binary into my browser window instead of popping up the Firefox plugin window. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? 2comments: Matthew Quinlan said. BTW, its FF 3.07