Remove Continuous Deployment Remove Distribution Remove Metrics Remove Sales Cycle
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. And yet, their investors are frustrated. This last point is especially important.

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