Startup Lessons Learned
MARCH 13, 2009
Start with a five-dollar-a-day SEM campaign. We used social media to get alpha users as outlined here during Feburary. the most sensible SEM advice Ive read - discussed in the context of a real situation. Case Study: Continuous deployment makes releases n. Instead, do your product launch first. Dont scale.
Startup Lessons Learned
OCTOBER 7, 2008
Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Or if your lifetime value is high enough, you can just keep spending on SEM. Case Study: Continuous deployment makes releases n.
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