Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
IP address) can provide clues to search engines, as can search history, time of year, or time of day. Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. For example, you may do well for bottom-of-funnel queries (across several products) but struggle to rank for top-of-funnel informational content.
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