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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

IP address) can provide clues to search engines, as can search history, time of year, or time of day. Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. We rank well for Product X but not Product Y”), you can measure performance in the context of your marketing funnel. Geography (i.e.

Search 126
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The Top 5 Intellectual Property Mistakes

Up and Running

My business doesn’t have IP. 100% of businesses have Intellectual Property (IP). IP is not just for tech businesses or inventors. Even if you simply decide to launch a crowdfunding campaign, you’re exposing your IP to risk. In fact, over 90 percent of a startups’ value can be made up of IP. Do you own it?