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Conversion

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. Dont worry about selecting particularly good keywords, if youre new to SEM. Measure conversion rates. If youre worried about disappointing some potential customers - dont be.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). You need to make sure you dont get away from trying bold new things, using some combination of your vision and in-depth customer conversations to come up with the next idea to try. But in my experience this is not useful most of the time.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

StartUpRoar

Lessons Learned: Using AdWords to assess demand for your new.

Lessons Learned: The one line split-test, or how to A/B all the time

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