Is This Ex-Googler’s Pre-Product Approach the Fast Track to Product-Market Fit?
View from Seed
MARCH 19, 2015
He’s dubbed the approach “ pretotyping ,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement. You make your case with objective data: CTR, customer acquisition cost, etc. Another success.
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