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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

“TripAdvisor is to travel reviews what Kleenex is to tissues.”. . TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. TripAdvisor, in effect, was a model lean start-up with an engineering-driven, product-focused founder.