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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This form of advertising is know at CPA (cost per action). I covered that topic in my Twitter is RSS post.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In digital marketing, this will most likely be through search engines and social media. Generating awareness through SEO. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA.

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