Startup Professionals Musings

JUNE 4, 2021

Cost per action (CPA). Keyword research and budget forecasting. All these models start with the advertiser choosing the right search keywords to match user searches. For sites displaying the ads, this is called pay per click (PPC). The display side is called pay per action (PPA) or pay per lead (PPL).

Search 385

Search Engineer PPC Widget 385

Startup Professionals Musings

MARCH 23, 2013

Cost per action (CPA). Keyword research and budget forecasting. All these models start with the advertiser choosing the right search keywords to match user searches. For sites displaying the ads, this is called pay per click (PPC). The display side is called pay per action (PPA) or pay per lead (PPL).

Search 226

Search PPC Widget SEO 226

Startup Professionals Musings

OCTOBER 3, 2010

Cost per action (CPA). Keyword research and budget forecasting. All these models start with the advertiser choosing the right search keywords to match user searches. For sites displaying the ads, this is called pay per click (PPC). The display side is called pay per action (PPA) or pay per lead (PPL).

Search 225

Search Engineer SEM Widget 225