CPA Forecast Sales Syndication 
Startup Professionals Musings
JUNE 4, 2021
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). Keyword research and budget forecasting. Both have the same end goal of getting people to your website. Popular keywords have higher costs.
Startup Professionals Musings
MARCH 23, 2013
With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). Keyword research and budget forecasting. Both have the same end goal of getting people to your website. Popular keywords have higher costs.
Startup Professionals Musings
OCTOBER 3, 2010
With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per action (CPA). Keyword research and budget forecasting. Both have the same end goal of getting people to your website. Popular keywords have higher costs.
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