Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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Startup Lessons Learned

JUNE 22, 2009

Each has its own iterative process: customer development and agile development respectively. Some startups avoid getting customer feedback for precisely this reason: they are afraid that if early reactions are negative, theyll be "forced" to abandon their vision. As the CTO/VP Engineering, I was the worst offender.

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Startup Lessons Learned

SEPTEMBER 29, 2008

Sometimes, testing with existing customers is more complicated than with new customers. Existing customers already have an expectation about how your product works, and its important to take this into consideration when adding or changing features. On the other hand, existing customers can be a testing benefit.

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