CTO Hire Fractional CTO Marketing Matching 
Startup Professionals Musings
APRIL 17, 2022
The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk. The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.
Austin Startup
SEPTEMBER 18, 2017
As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.
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Startup Professionals Musings
JULY 15, 2019
The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk. The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.
Startup Professionals Musings
APRIL 22, 2014
The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Passion for what they do. No historical baggage.
Startup Professionals Musings
JULY 16, 2017
The challenge is to recognize and recruit that ideal partner match early with minimal cost and risk. The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. Look at the big picture first of development, finance, and marketing/sales.
Startup Professionals Musings
FEBRUARY 8, 2013
The reason is that good attributes apply equally well to “external” partners, as they do to internal partners, like a co-founder or CTO. If both of you are experts at software development, even though one loves design and the other loves coding, that still won’t get the marketing done. Passion for what they do. No historical baggage.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2013
You love converting marketing requirements into 960-wide artwork, replete with whitespace, custom fonts. You open Photoshop before you consult your to-do list because there’s something you just need to tweak. Don’t forget to vet the price at the same time , otherwise it doesn’t count.
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