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Which language should my startup use?

www.reincubate.com

It can be difficult -- without experience building software -- to make an informed choice which is most suitable. The common argument used to be "this isnt rocket science, its likely someones already built at least part of what were doing before". Hiring a good team of PHP developers is neither likely nor easy for the non-technical.

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From Nothing To Something. How To Get There.

techcrunch.com

Inevitably, the excuses begin: I need to hire people to build the product. I need money for the servers. No raising money. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like.