Remove CTO Remove Hiring Remove Lead Generation Remove Metrics
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

It should include primary and secondary KPIs and metrics related to marketing goals , as well as the platforms (e.g., When teams know what to track and how metrics relate to the overall objective, they can transform data into actionable insights to improve the play. Think about your playbook from the perspective of a new hire.

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The Ultimate Guide to Starting a Software Company

Up and Running

If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Even though Konstantinos Bratanis, co-founder and CTO of Goodvidio, and his partner started the business with their own hard-earned money, they were able to eventually raise VC funding.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert , to learn about how they experiment across their product and communication and how they deal with optimization as a company. As LawnStarter’s CTO, he heads their technical efforts, which includes experimentation across their product and communications.