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Why Startups Fail - 20 Top Reasons Gleaned from 32 Startup Failure Post-Mortems

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The negativity either impacted investment funding (venture capital fell off a cliff in 2009) or the customers they were targeted as was the case for Untitled Partners who were building a platform for fractional art ownership. 11 – Pricing Issues. Pricing is one part science, 10 parts art. Atlas Venture.