A Smart Bear: Startups and Marketing for Geeks

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The Code is your Enemy

A Smart Bear: Startups and Marketing for Geeks

That’s great of course, because in a new startup everyone needs to be either making stuff or selling stuff — there’s no room for managers and executives and strategists. You’re a builder, a creator — whether a back-end programmer, a Linux hacker, a Javascript ninja, a UX magician, a designer. You make stuff.

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The public invisibility of running mid-stage successful companies

A Smart Bear: Startups and Marketing for Geeks

My daily life consists of (a) setting the strategy and rationale of the Engineering & Innovation department, based on a mixture of vision, data, and the needs of the rest of the company, (b) participate in doing the same for the whole company, (c) hire, (d) manage the managers whose teams execute the real work.

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