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3 Tips To Help Small Businesses Get More Customers In A Post-Google Search World

YoungUpstarts

By Trevor Sumner, Chief Technology Officer of LocalVox. Because of the explosion of social media and mobile as the primary, go-to consumer device for local information, Google is increasingly losing search share to local directories, social media sites and maps apps. Facebook (has more than 3x the reviews of Yelp).

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HOW TO: Hire the Perfect CTO

mashable.com

He is a serial entrepreneur, internationally syndicated columnist, angel investor, public speaker and author of the best-selling book Never Get a “Real&# Job: How To Dump Your Boss, Build a Business and Not Go Broke. This is especially true when it comes to tech companies hiring the wrong chief technology officer.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Zendesk offers tech industry people a concise description of how Zendesk can benefit their company. A copywriter looking to see how to write email subject lines for holiday campaigns will likely look at headings, searching for the most relevant information to their task. The accountant is a secondary audience who can influence sales.

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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

AGILEVC My idle thoughts on tech startups. Kayak was started here in my backyard of Boston… co-founder & CTO Paul English and the product/engineering team is based here in Concord MA. What They Do: Travel search engine. Search Statistics: 2010 Queries: 634 million. How to Evaluate Firms for a Seed VC.

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Behind Every Great Product

SVPG

I’ve had the opportunity to work with many impressive teams and product managers from a broad range of leading tech companies, and this has helped me to get a better sense of the what is essential to the role, and to success. Those were the technology-powered innovations that enabled the new, much more desirable business model.

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7 Common Mistakes Startups Make on Accelerator Program Applications

mashable.com

I’ve reviewed hundreds of startup pitches and I can tell you that everyone makes the same types of errors. App reviewers know when you’re fudging it. In fact, if you review the points above, everything from “faults&# to “competitive analysis&# is really about just being honest. Have an account?