Designing a Corporate Entrepreneurship Program – A Qualcomm Case Study (part 1 of 2)
Steve Blank
JANUARY 28, 2013
He gave my innovation team free reign on designing a new employee innovation program. The design challenge. Our challenge was to design a program that could: Teach participants on how to turn their ideas into fundable experiments. (In His only request was that we keep two of the original program’s goals: 1. What went right?
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