Customer Development Early Stage PR Silicon Valley 
Steve Blank
MAY 22, 2009
Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. Steve Blanks 30 years of Silicon Valley startup advice. While the industry average says only 20% of show leads are followed up, that only happens in other companies, not yours.
Steve Blank
AUGUST 27, 2009
Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Coming next Part 2: What’s Wrong with Product Development as a Model?
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Steve Blank
MAY 21, 2009
The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Steve Blanks 30 years of Silicon Valley startup advice.
Steve Blank
JUNE 22, 2009
However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. Steve Blanks 30 years of Silicon Valley startup advice. KC Reply steveblank , on June 24, 2009 at 1:20 pm Said: Ken, HP was a pretty complex story. carry on reading.
Steve Blank
JULY 13, 2009
Which at this stage of the company was marketing and financing. Our “Hollywood meets Silicon Valley” story played great in Silicon Valley, they ate it up in Hollywood, and the business press tripped over themselves to talk to us. Not being able to hear negative customer input is an extremely bad idea.
Startup Lessons Learned
MARCH 4, 2009
In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. But beyond the obvious, its also important to know where customers go to get answers to pressing questions. Ill mention one last thing about knowing what channels of communication your customers engage with.
Steve Blank
JULY 16, 2009
Only in Silicon Valley could we have got funded with this idea, and not surprisingly, it was our technology that had the VC’s confused. Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Make sure they are. Order Here. Now In Print!
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