Customer Development Equity Stock Options Technical Cofounder 
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
They have many, many man-years of development and customer development in them. Well yeah, you could potentially find a cofounder. After that, I did it for a private equity firm then we became a part of a larger corporation. There’s a third alternative, and that’s a cofounder. Jason: Oh, yeah.
techcrunch.com
OCTOBER 23, 2010
Post launch, if you gain traction, is where the business person will help take the load off of the technical folks. The business person can take all the meetings while the technical folks work on making the product better. Ron Oh and another factor to bring reality to the table - Sometimes you find out your cofounders suck.
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