A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 14, 2012
Maybe you worked there or a co-founder or investor has some juice). make for not putting customer development before writing code. Either of the following scenarios makes sense for a new startup going after a large-scale enterprise market: You’ve identified a deep pain at a large company. You’re just stalling.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
Here are the details of both of those customer development experiences. Recently at WP Engine I did some brand new customer development for a new project that we think will revolutionize WordPress blog management. But there’s no one “number.” Way #1: Go until boredom.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 5, 2013
” So we did. – most founders It’s a common refrain, and I suppose this is what all founders should think! We looked at all the products in the space and thought, “We can do it better.” Still, this is always an invalid “idea” for a business.
A Smart Bear: Startups and Marketing for Geeks
DECEMBER 20, 2010
As a good student of startup theory, especially modern theories of customer development, this time I was methodical and purposeful. A year after leaving Smart Bear, having talked with dozens of startup founders about their marketing woes, I realized 100% of them needed the marketing-measurement engine I built at Smart Bear.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 24, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. So that means stuff like thinking about what a business model might be, it does mean customer development. So I have a question for you, Jason.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 21, 2011
Because then you’d miss out on: Whether it’s better experience to build a complete, tiny startup or to do more in-depth customer development for a meatier problem. What does it mean to have a co-founder or not? Jason: First of all, the happiest, most fulfilled founders I’ve ever met have life style businesses.
A Smart Bear: Startups and Marketing for Geeks
MARCH 11, 2014
Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. They have many, many man-years of development and customer development in them. I first did it for the founder.
Expert insights. Personalized for you.
231 
Let's personalize your content