Customer Development Media SEM Viral 
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. If the product needs to be tweaked just a little bit in order to convert users into customers, you want to figure that out before the launch. If the viral coefficient is 0.9, And if your product doesnt retain customers, whats the point of driving a bunch of them to use it?
Startup Lessons Learned
OCTOBER 7, 2008
Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. On the App Store, the same dynamic is in play.
Expert insights. Personalized for you.
168 
Let's personalize your content